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Alie Street at Best of Britannia

Tuesday, October 03 2017

We're thrilled to announce that Alie Street London is exhibiting at Best of Britannia – and we would be delighted for you to join us! 

Alie Street at Best of Britannia

Coinciding with Buy British Day on 12th October, Best of Britannia is an event celebrating the finest emerging and historic British brands who manufacture products in Britain. 

Located just a stones-throw away from the East London Street which inspried our name, we will be exhibiting our Womenswear and Bridal collections.  You will have the opportunity to experience the Alie Street collection first hand, as well as being able to try on before you buy.  Our full collection is available to view online at and if there are any styles that have caught your eye, please let us know your size and we will make sure that these are available on the day :)

With a wide range of beautiful British brands, food and pampering experiences available at the show, why not bring along a friend and enjoy a day of shopping!  

Make sure that you register here for your free ticket.  

Please find the time and date of the show detailed below – we hope to see you there at stand #83!


Thu, Oct 12, 2017, 10:00 AM – 10:30pm 

Fri, Oct 13, 2017, 10:00am - 7:00pm


The Old Truman Brewery

152 Brick Lane


E1 6RU

We hope to see you there!


Alie Street at Best of Britannia

At Alie Street we give you the opportunity to feel beautiful, special, confident and glamorous in impeccably made dresses, whatever the occasion.

Whether you are looking for a red carpet gown or a dream wedding dress, trust in a brand that offers knowledge and exceptional customer service to help you feel fabulous for that special event.

Launched by Tiffany London, founder of award-winning sister company Tiffany Rose, Alie Street brings a wealth of experience to beautiful, classic and elegant gowns and dresses, designed and made in Britain for you to cherish.


Alie Street at Best of Britannia

Founded in 2015, Alie Street takes its name from the East London street originally home to family fashion label, Louis London & Sons. Founded by Tiffany's great-great-grandfather in 1859, Louis London & Sons was a thriving business, exporting high quality British designs across the world from its factory on Alie Street.

Alie Street at Best of Britannia


The Made In Britain concept is as important to Tiffany today, as it was to her grandfather in the heyday of British manufacturing.

"We pride ourselves on being a British heritage brand, with mindful ethics and impeccable style."

Alie Street at Best of Britannia

Every element of our designs, (from initial sketch, pattern-making, sampling and fitting) takes place at our studios in Surrey. We work exclusively with British manufacturers, having over many years developed a team of highly skilled and experienced UK partners, trusted to create the finest of garments with care, skill and precision.

Alie Street at Best of Britannia

We are extremely proud that the entire Alie Street Collection is made in Britain. We currently work with six talented garment specialists across Britain, each with a unique set of skills and specialist experience working with different fabrics such as premium jerseys, silks and chiffon.

Alie Street at Best of Britannia

As customers ourselves we care a lot about how and where our clothing is made, so we think it important that our occasion wear brand is breathing new life into an industry which was once one of Britain's largest providers of employment, especially for women. With many of the essential skills being centered around the industrial heartlands of Britain where unemployment is relatively high, we are investing in talent that may otherwise be lost.

Alie Street at Best of Britannia

Our insistence on keeping our production on British soil helps preserve our most precious home-grown talents and we aim to keep it that way.


Alie Street at Best of Britannia

From our lovely design studio in Surrey, the small, dedicated team has become expert on dressing pregnant women in the most glamorous and flattering way. Every element of our designs from the initial hand sketched ideas to pattern-cutting, sampling and fitting to models, takes place here to retain bespoke craftsmanship.

Alie Street at Best of Britannia


Alie Street at Best of Britannia

In 1959 HRH Queen Elizabeth II visited Louis London & Sons to mark the centenary of the business. Photographed with HRH Queen Elizabeth II is Tiffany's grandfather, Louis London, who was the third generation to run Louis London & Sons.

Alie Street at Best of Britannia

Some fifty four years later in 2013, Tiffany London accepts the Queen's Award for Enterprise (International Trade) from HRH Queen Elizabeth II at Buckingham Palace in recognition of the success of her own British fashion label, Tiffany Rose.

The Alie Street collection is available from and select stockists worldwide. 

Discover the latest collection, here.

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