MIDNIGHT BLOSSOM

There’s something undeniably exciting about a brand-new print landing, especially one that feels like it arrives at exactly the right moment. As winter begins to soften and thoughts slowly turn towards brighter days, we’re welcoming Midnight Blossom: a fresh floral set against a rich, dark base that feels perfectly balanced for now and the months ahead.

It’s the kind of print that does a lot of the work for you. Elegant without being heavy, floral without feeling overly summery, and endlessly wearable across seasons. In short? One you’ll reach for again and again.

Why We Love a Dark Floral

Dark florals have a timeless appeal. They bring depth, elegance and a sense of ease that lighter prints sometimes lack in the cooler months. Midnight Blossom was designed to feel transitional - just as beautiful paired with boots and a tailored coat now as it will be styled with lighter layers come spring.

Super easy to dress up or down depending on the occasion.

Four Ways to Wear Midnight Blossom

To showcase the print properly, we’ve introduced it across four of our most-loved silhouettes, each offering a slightly different take, but all designed to flatter and feel effortless.

The Luna Midi Dress is all about clean lines and understated elegance. With its sleek shape and easy fit, it’s perfect for dinners, evening plans or any occasion where you want a polished look without overthinking it.

The Sophia Maxi Dress is Midnight Blossom at its most dramatic. Flowing, elegant and made to move, it’s perfect for moments that call for a little more impact. From formal events to spring celebrations.

The Pippa Shift Dress brings relaxed confidence to the print. Comfortable, versatile and endlessly wearable, it’s ideal for daytime events, lunches or occasions where you want to feel put-together and at ease.

The Sara Midi Dress offers soft movement and modern femininity. With a flowing silhouette that works beautifully for celebrations and weddings, it’s a dress that feels special while remaining easy to wear.

Designed to Take You Between Seasons

At Alie Street, we design with real wardrobes and real lives in mind. Midnight Blossom is a print created to bridge the gap between seasons, ideal for winter events, early spring occasions and everything in between.

Whether you’re planning ahead for a wedding, refreshing your occasionwear, or simply looking for something new that feels timeless rather than trend-led, this is a print designed to grow with your wardrobe.

Discover Midnight Blossom >

Categories: #new-print, #new-styles, #occasion-wear, #your-style,

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